For many, ethics are viewed as obstacles that can hinder progress toward goals. However, this perception is not accurate. Ethics in companies can offer numerous benefits, most notably improving brand image. In…
Category: marketing
Video content in a startup marketing strategy
We live in an era where video is more popular than reading articles. Of course, it depends on the people, but studies show that we as a society prefer watching short videos…
Improve your startup’s media content by 40%
Nowadays, the Internet is one of the most important tools that help you promote your business. When looking for a unique company, we use search engines to do that, but not Gen…
Startup Promotion and Advertisement
In the dynamic landscape of business, advertising stands as a fundamental function and a key factor in the development of every company and startup. The finest product or service, without effective promotion,…
Marketing Strategy for Startups
Marketing stands as a pivotal element for every business, particularly for startups. In a competitive and rapidly evolving environment, marketing is essential to build a robust and distinguished brand amidst fierce competition….
5 Golden Rules on How to Sell a Product
As the CEO of a startup, you bear various responsibilities, and one crucial aspect is representing your startup while engaging with potential clients for your product or service. If you find yourself…
How to Perfect Your Startup Pitch
The age-old adage, “Fine feathers make fine birds,” remains as relevant as ever in the context of business and startups. It underscores the importance of appearances and the impact they can have…
TRADEMARKS AND LOGO – why are they crucial?
In today’s world, brand identity holds great significance. People can recognize a brand through its logo, slogan, or even the font style. Whether you’re a leader or a startup, it’s essential to…
How to Deal with Negative Opinions
Clients’ opinions are extremely important in today’s world and are often intertwined with strong emotions. As consumers, we rely on comments to make decisions. Startup owners and CEOs of companies both value…
How to Promote Your Startup?
Advertising is one of the essential elements required to promote your company or startup. Even the best product can fail to gain popularity without the right advertising strategy. Marketing tools are crucial…