We live in an era where video is more popular than reading articles. Of course, it depends on the people, but studies show that we as a society prefer watching short videos to reading short articles. That’s why you should use that knowledge and incorporate video content into your startup marketing strategy to adapt to people’s needs and trends.
In this article, we show you how to add video content to your marketing strategy and boost your social media presence.
Video marketing – what is it?
Video marketing, as the name suggests, involves using videos and films in your content published on social media. It doesn’t matter if it’s a promotional film or an educational one.
Video has significant potential, especially when it comes to storytelling. It helps companies and startups humanize their image or showcase products attractively.
So why choose this way of presenting your company? Two reasons can help you understand why video content is crucial for you:
- Every year, people watch more and more videos on TV or the Internet. This trend has become so popular that well-known and beloved platforms such as Instagram, Facebook, and YouTube have launched features like “reels” and “shorts” – short videos in horizontal orientation, very similar to those on TikTok.
- People want to learn – as a human race, we tend to constantly develop skills. It’s much easier to learn something, for example, a new recipe for a cake from a video when we see someone else doing it, than reading a complicated article.
Video formats in marketing
Here are the most popular formats that can be used in video content marketing:
Guide
Some ideas or messages are easier to present as videos than to write about them. That’s why a useful guide can be related to using your device step by step, baking something, or using software. They often help customers decide if they need something or not.
Webinars
Webinars are related to guides but are more in the form of presentations or lectures targeted at interested clients or people. They are live and then saved and mostly broadcasted on YouTube. This format is great for engaging people.
Company presentation videos
Many customers want to know more about your company before they agree to start collaborating with you. Videos that present the company from behind the scenes, showing the team or the office, are very popular. These videos make your company feel more human.
Testimonials and case studies
Useful video marketing helps you build a positive reputation. Therefore, it’s worth using social proof from satisfied customers. Both formats serve a similar purpose, although there are some differences:
- Testimonials – usually short videos in which the customer leaves a review and briefly describes why they are satisfied with your offer.
- Case studies – they can be more extensive and focus in detail on the client’s story, presenting important information such as needs, challenges, the solution offered, its implementation, and results.
The most popular channels for video content
YouTube
YouTube stands as the Internet’s second-largest search engine, following Google. Over the years, it has maintained its industry dominance, though platforms like Vimeo also have their followings.
Today, YouTube offers a versatile space for various forms of video marketing. Beyond traditional videos, live streams and shorts have surged in popularity, expanding the platform’s scope.
Instagram, known for its visual focus, excels in short-form content, making it ideal for businesses. With features like feed videos, Instagram Video, Insta Stories, and reels, companies have diverse avenues to engage various audiences.
In action, Instagram serves as a platform for product announcements, behind-the-scenes glimpses, and the promotion of user-generated content.
LinkedIn serves as a central hub for business and educational content, typically of medium length. It provides ample room for advertisements, industry updates, and showcases of company employees through videos and films.
TikTok
While initially tagged as a “teenage platform” on social media, TikTok has evolved into a diverse community spanning various age groups. Consequently, numerous companies have found success in leveraging video marketing on the platform.
How to make a good video?
If you want to create a compelling video that attracts users, use these tips in your next film:
- Elicit emotions
- Reflect reality accurately
- Capture interest quickly
- Present the problem and solutions
- Encourage interaction
- Tell a story.
As the importance of video content continues to rise, it’s crucial to keep this trend in mind when crafting your marketing strategy. By incorporating the discussed tips, you can effectively prepare your video content to enhance brand awareness, boost sales, and expand your audience reach.
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