Getting clients is a big challenge, especially for small companies or startups. Finding the right clients is often the most difficult key factor in starting a business. Unfortunately, having a great and innovative product or service may not be enough to attract consumers to your firm. They do not know your store, your app or web and your idea. If you want to achieve success in your startup, you have to take the first step and find potential clients!
In this article, we focus on the key factors which help you in finding perfect clients for your business.
Why are clients so important?
Clients are a key factor in developing a company. Without them the sale doesnโt exist, the company doesn’t earn money and goes bankrupt. A business which does not the consumers ends within the first year of activities.
The main and most crucial task in every enterprise is sales. There are two reasons why you should constantly look for customers:
- The first one – to increase the sale,
- The second one – to get new clients in the place of the previous one.
Itโs impossible that a company works without clients and sales. These two are very important in developing or even starting a startup.
Where to find them?
Startups may start their activity in business incubators, which are helpful for those who have just started the adventure of running a company. In incubators’ startups get complex support connected with product promotion, finding potential clients or funding.
18 steps which help you reach new clients
Here is the list of 18 steps which help you and your startup reach new clients and develop your company!
- Create a plan for reaching new clients. The main factor of that step is knowledge about your clients. You have to think about, who is your client, and what are the needs of this person. Adjust your idea to a person, and create content for that image.
- Take care of the effective positioning of your website. In today’s world, website and design play a principal role in marketing. Take care of your WWW and make sure that design, content and other technical staff are enough.
- Be active on social media. In social media, do not focus on selling your product or services. Focus on building an authentic image of your company. Try educational content and connect with people.
- Browse the press in search of contractors. In the digital era, newspapers are the main of knowledge. Look for information about new companies, awards and promotions. Contact with people who may be your potential clients.
- Make contact with your company easier. Make sure that your website is encouraging for your clients. Give them reasons for leaving your company and their personal data like emails or phone numbers.
- Use coupons and special offers. Everyone loves a special offer. Give your clients a discount for the first shopping. Start rewarding companies which collaborate with you. Think about loyalty programs for old and new consumers.
- Become a sponsor or partner in events related to your field. Find events which are close to your potential market and clients. Partnerships build the visibility of the brand and trust in the company.
- Participate in meetings and seminars attended by your potential clients. Look for webinars on social media. Think about what interest your consumers.
- Take care of new friendships, especially with new meet people in your field. Connect with people. Present them with your product or service.
- Give a little to get more. Trust is crucial in reaching new clients. One of the best ways to interest potential clients is to give a free sample and ask for feedback about the product.
- Use the closest contact network. Ask your friends or family if they know someone who might be interested in your services. It is the easiest way of finding new clients.
- Take care of your personal branding. From the beginning, take care of details. However, make sure you do everything 100 per cent, because small mistakes at the start may give you a second-rate opinion.
- Follow your competitors. Analyze your competition. See how they work, what they do. Additionally, things which work at their company may also work in yours.
- Create many small advertisements, instead of big ones. Adjust them to your clients. See where they spend most of their time, and buy advertisements there – became visible to them.
- Test paid internet ads. In the beginning, it is good to test paid internet ads. It helps exclude mistakes and not lose money.
- Add your company to Google. Business card in Google is essential for local marketing. Check out if the information there is actual. Add phone number, address, working hours and even photos.
- Ask for opinions. Always ask clients for their thoughts. They are crucial for the development of your startup.
- Understand that there is no universal way to success. Unfortunately, there is no general recipe for success. You have to discover your way by yourself. Focus on your startup and your clients. Trust your instinct – donโt give up!
Clients are crucial for developing startups. Without them, your business will fail. Also take care of everyone who is interested in your idea, product or service. Because you never know who will be your client after all.
If you have any questions connected with startups or want to share your startup stories, contact us! Visit our social media and see more about startups, outsourcing and many more!